Blog
Blog about Google Ads and Marketing
Guides, breakdowns and useful materials not tied to a specific client case: Google Ads, Merchant Center, end-to-end analytics and related topics.
Marketing
My Story: How I Got Into Google Ads and Why I'm Still Here
10 years in HoReCa, operations director, CMO of a sushi bar chain and a solo career in Google Ads. My story, values and the niches I won't work with.
Analytics · GA4
11 GA4 Reports I Use Regularly in My Work
The standard Google Analytics 4 reports I use daily: conversion paths, attribution models, Google Ads, audiences, the purchase funnel and transactions.
Google Ads
Why Can’t I See My Own Google Ads Even Though They’re Running
Googled your service and can’t find your ad? Why it happens even when ads are running, and how to check impressions properly without clicking your own ads.
Google Ads · Audit
Google Ads Audit of a Household Chemicals Store: ROAS 1.65 at a 50% Margin Is a Loss
Google Ads audit of a household chemicals store: dirty data, Target ROAS without conversions, no negatives, brand in general campaigns, ROAS below zero.
Google Ads · Analytics
What Is a Conversion in Google Ads — in Plain Words
What a conversion in Google Ads is, how it differs from conversion rate and micro-conversions, what to count and what not, and the mistakes I see in accounts.
ChatGPT Ads
Advertising in ChatGPT: Ads Manager Walkthrough and My First Campaign
How the ChatGPT Ads account works: pixel and conversions via GTM, product feeds, $25 min budget, targeting, bids and ads. What already works in Ukraine.
Google Ads · Analytics
CTR in Google Ads. Does CTR Affect Business Metrics?
Why I don’t treat CTR as a KPI, what research says about the link between CTR and cost per click, and when this metric is actually useful for diagnostics.
Google Ads
How to Grant Access to Google Ads, GA4, GTM, Merchant Center and Search Console
Step-by-step guide: how to give a specialist access to Google Ads, GA4, Google Tag Manager, Merchant Center and Search Console, and which roles to pick.
Google Ads · Analytics
Google Ads Audit of a Lock Store on Prom: The Ads Learn from Junk Data
Strategic Google Ads audit of a lock store on Prom: the ads learn from calls and pre-orders, no margin data, 3,247 reviews go unused.
Analytics · Marketing
Which Is Better: Google Ads, SEO, Meta or TikTok Ads? A Breakdown of 9,171 Leads and 425 Deals
A breakdown of 9,171 leads and 425 deals: which channel brings sales, not just leads, what a deal costs in Google Ads, Meta and TikTok, and where to start.
Analytics · Google Ads
B2B Leads Don’t Come from Where You Expect: A Breakdown of 5,396 Google Ads Leads
A breakdown of 5,396 leads of a solar installation company: why B2C campaigns bring more B2B leads than B2B ones, what hides in the junk and what to do.
Analytics · Google Ads
Google Ads Analytics Beyond the Ad Account: A Statistical Breakdown of 2,879 Dental Equipment Sales
A statistical breakdown of 7 months of Google Ads for a dental equipment store: ROAS noise, big deals, loss-making cheap baskets, calls and LTV.
Analytics · GTM
$750-a-Month Tracking: How an Agency Set Up Google Tag Manager
How agencies set up Google Tag Manager tracking for $750 a month: non-unique clicks, email clicks, form events and thank-you page duplicates. A breakdown.
Analytics · GTM
Google Tag Gateway: +14% More Data in 2 Minutes via GTM and Cloudflare
What Google Tag Gateway is, why you need it and how to set it up via Google Tag Manager and Cloudflare in 2 minutes. A step-by-step guide with screenshots.
Google Ads
Search, Performance Max, YouTube, Display or Shopping: What to Choose for Your Business
Which Google Ads campaign type suits you: Search, Shopping, Performance Max, YouTube or Display. What the choice depends on and where budgets get wasted.
Analytics · Google Ads
Three Months Treating the Ads. The Front Desk Was Sick
A clinic marks qualified calls in Binotel, but never the missed ones. Why Google Ads sees only half the leads — and why the problem isn’t the ads.
Google Ads
The Dunning–Kruger Effect in Google Ads: Why Audit a $500 Contractor Even When Everything Works
Duplicate purchases, micro-conversions in bidding and restarts instead of diagnosis: what an audit finds in the accounts of $500-a-month “experts”.
Google Ads
How Long Does a Google Ads Launch Take?
From 1 to 14 days: what drives the launch speed of Google Ads, Search and Shopping campaigns. A typical day-by-day plan and where things usually stall.
Marketing
What My Clients Praise Me For. Spoiler: Not the Price
103 projects, 0 disputes and not one compliment for price. A Google Ads expert breaks down his own Freelancehunt profile: what clients really value.
Analytics · Google Ads
What Google Ads Reporting from an Expert Should Look Like
What a monthly Google Ads report should look like: not clicks and impressions, but CRM orders, revenue, ROAS, CPS and reasons. A real client report.
Google Ads · Marketing
The Info-Product Philosophy in PPC: Why Agencies Sell Google Ads Courses
Why would an agency sell a course that trains its future rivals? 60–80% margins vs 20–30%, plus cheap hires. And where to learn Google Ads for free.
Google Ads · Marketing
Google Ads Doesn't Sell on Its Own. 7 Hard Lessons From 150+ Projects
Google Ads doesn't sell, the system does. 7 lessons from 150+ projects in 12 countries: analytics, Performance Max, unit economics, AI and the specialist.
Google Ads
Failed Google Ads Advertiser Verification. What Now?
Why Google Ads advertiser verification fails: sole proprietor payment profile errors, documents, Donetsk region registration. 3 real cases and fixes.
Merchant Center
Google Shopping Product Ratings for Prom.ua Stores: How to Get the Stars
Prom.ua has no way to connect the Google Merchant Center Product Ratings program. How a Prom store can get stars in Google Shopping, and why.
Google Ads · Marketing
CRO for Google Ads: It's Not the Ads Wasting Your Budget. It's Your Website
CRO for Google Ads: why ads can't save a broken website. Two real teardowns — a landing page and a product page — plus a first-screen checklist.
Google Ads
Is $10, $50 or $100 a Day Enough for Google Ads?
Is $10, $50 or $100 a day enough for Google Ads? How to budget from your goal and why a small budget slows down both tests and Google's algorithms.
Google Ads · Analytics
An Independent Google Ads Audit and What It Really Looks Like
A real paid Google Ads audit: the budget grew 87%, yet orders dropped. The cause wasn't the ads — it was the minimum order value.
Google Ads · Marketing
How to Choose a Google Ads Freelancer: What to Look For
What to look for when choosing a Google Ads specialist: mindset, how they measure results, analytics, niche experience, reputation. Plus red flags.
Google Ads · Marketing
How much does it cost to hire a Google Ads specialist?
What a Google Ads specialist costs: 5 pricing models, what drives the price, the market range from junior to expert, and my real rates.
Google Ads
Case: a “Compromised site” in Google Ads. How to Fix It?
Ads disapproved for “Compromised site” but your site is clean? Two real cases: a problem domain and Binotel call tracking code in Google Tag Manager.
Google Ads · Marketing
A Google Ads PPC Test. Why Didn’t It Work? A Real Case
An unknown motor oil brand, market-leader prices and a 30,000 UAH ($667) Google Ads test. Why the ads didn’t pay off — and why it was clear before launch.
Google Ads · Analytics
Google Ads ROI Calculator: Calculate Before Launch, Not After
Free online Google Ads ROI calculator: ROAS, ROMI on margin, break-even conversion rate, cost per lead. Model scenarios before you launch ads.
Google Ads · Analytics
A Common Google Ads Structure Mistake: Auditing a Tool Parts Store
Auditing a one-campaign account: 287 transactions split into price clusters, why low AOV eats profit, and why ROAS isn’t a business metric.
Analytics + Google Ads
Analytics at Risk: What Ad Blockers and Incognito Mode Do to the Events on Your Site
A real test: how uBlock and incognito mode block Google Tag Manager from loading. dataLayer compared in two browsers, and why data doesn’t match CRM.
Marketing · Google Ads
Google Ads: Why There's No “Invest 1 UAH, Get 5 Back” Button
A real Freelancehunt job: 5x ROAS from apartment rental ads. Let's run the numbers on why it's mathematically impossible.
Marketing
The Joshua Weissman Case: When Fame Is a Strategy, Not a Business Model
Breaking down the Ben & Lynn's launch through a marketing strategy lens. Parallels with Salt Bae and Jamie Oliver.
Marketing
Marketing Strategy: What It Really Is, and Why “Increase Sales” Isn't a Strategy
Goal vs strategy vs tactics. Six types of real strategies — Apple, ATB, VAG, Temu — and why it's about years.
Analytics + Google Ads
End-to-End Analytics: What Problems It Actually Solves
What end-to-end analytics really is and what real dashboards for lead gen, B2B and e-commerce look like.
Google Ads
Where Are the Weak Spots in Your Google Ads Performance Max Campaigns?
10 Performance Max weaknesses: tracking, geotargeting, AI features, scaling, traffic cannibalization.
Google Ads · Marketing
Not Every Google Ads Case Is a Success. And We Need to Talk About It
Not every project ends with a pretty ROAS in a carousel. Three types of cases — and why results don't depend on the contractor alone.
Google Ads · Marketing
“I Want to Be #1 on Google Ads”: When It Makes Sense and When It's Just Burning Budget
The top spot rarely guarantees sales. When fighting for #1 is justified, and when it's just about impressions.
Google Ads · Marketing
Google Ads Competitor Analysis: a Service With Zero Practical Value
95% of Google Ads “competitor analysis” is a look at someone else’s storefront with no performance numbers. Here’s where it actually makes sense.
Google Ads
Dynamic Keyword Insertion (DKI) — a Cause of Irrelevant Leads in Google Ads
DKI raises Quality Score, but not traffic quality. Why inserting the search query into the headline generates irrelevant leads.
Google Ads · Analytics
Sushi Delivery Media Planning: Forecasting Potential and a Google Ads Launch Strategy
A media plan for a sushi delivery chain in two cities: budget ceiling, scenario forecasts, broken tracking with ROAS ×837.
Analytics · Google Ads
High ROAS, but No Money? The Key Difference Between ROAS and ROMI in Google Ads
5 campaigns: three with almost identical ROAS show ROMI that differs twofold. Why ROAS doesn’t show real profit.
Merchant Center
Product Ratings in Google Merchant Center: What They Are, How They Work and Why They Matter
Product Ratings in Google Shopping: requirements, how Google matches reviews to products, a solution for Prom.ua stores.
Marketing · Google Ads
How Do You Sell €150 Whiskey in Ireland? A Hard Sell Won't Work
Strategy for promoting craft Irish Whiskey: why a hard sell fails, Demand Gen, YouTube, a 6-month roadmap.
Google Ads
Google Ads Media Planning: How to Build a Realistic Forecast Before Launch
Structure of a pre-launch Google Ads media plan: assumptions, scenario-based ROAS forecast, site readiness checklist.
Marketing · Google Ads
Agency or Freelancer? Let’s Sort It Out
An honest agency vs. freelancer comparison: pros and cons, who each one fits. From someone who worked at 4 agencies.
Google Ads · Analytics
Nonlinear Sales in Google Ads: 6 Reasons Why a Flat Line Is an Anomaly, Not the Norm
5 sales one day, 10 the next. 6 systemic reasons for nonlinearity, with charts from 4 real projects.
Google Ads
New Performance Max Feature: You Can Now Reduce the Impact of Individual Placements
Performance Max now has a “Channels” section: adjust the impact of Gmail, YouTube, Maps and Search from -50% to +50%.
Google Ads · Analytics
How to Send Messenger and Email Orders to Google Ads — and Why You Should
B2B clients message on Telegram instead of using the cart. A GTM + CRM setup to send those orders to offline conversions.
Analytics
Google Ads Feasibility Calculation: Will Your Ads Be Profitable?
How to estimate Google Ads payback before launch: three scenarios, the ROMI formula, a sample table with real numbers.
Merchant Center
The Annual Autumn “Merchantfall”: Why Google Mass-Blocks Merchant Center Accounts
Every autumn, Merchant Center suspensions and review delays spike. Why it happens and what to do.
Google Ads
Long Tail Keywords in 2026: Why the “Long Tail” Strategy No Longer Works
Data from two accounts (474 and 2,305 conversions): most leads come from 2–4-word queries, not long tail.
Marketing
Why PPC Isn't Working: The 5P Marketing Model for Business Owners
Google Ads is just one of five marketing elements. 5P explains where the business is responsible and where the specialist is.
Google Ads
“Make Me a Profit in 7 Days with Google Ads”: Reality vs. Client Expectations
Why it's physically impossible for Google Ads to become profitable in 7 days. How long a campaign really takes to learn.
Google Ads
Google Ads FAQ: Answers to the Most Common Client Questions
11 real client questions about Google Ads: budget, click fraud, cost per click, keywords. Practical answers from 150+ projects.
Google Ads
Two Free Chrome Extensions for Google Ads I Built for Myself
NegPicker and Dismiss All Recommendations — extensions for adding negative keywords in bulk and dismissing recommendations in one click.
Google Ads
How Competitors Sabotage Your Google Ads — and How to Prevent It
Fake leads are how competitors break the algorithm's learning. 4 methods of protection, the main one being offline conversions from CRM.
Merchant Center
What Not to Do After Launching or Unblocking Google Merchant Center
The main rule of the first weeks: touch nothing except prices and availability. Why new products trigger repeat blocks.
Google Ads
Google Ads With a 300 UAH ($6.7) Average Order. Does It Even Make Sense?
Case: a seed store with a 300 UAH ($6.7) order. Contractor's duplicated conversions, AOV raised to 500–600 UAH ($11–13), and when it makes sense.
Google Ads
Google Ads in a Non-State Language: a Real Fine Case and a Risk Breakdown
Case: a regulator’s letter over ads in a non-state language. The legal basis and a fine of up to 5,100 UAH ($113).
Google Ads
Promoting Food Delivery in Google Ads: The Details That Decide Everything
Why advertising alone can't carry food delivery: speed, quality, LTV and repeat purchases, a multichannel promotion system.
Google Ads
Google Ads Advertiser Verification for an LLC — Full 2026 Guide
Google Ads advertiser verification guide for an LLC, 2026: documents, director confirmation, timelines, common mistakes.
Google Ads
Google Ads Ad Scheduling by Time — Does It Make Sense?
Ad scheduling doesn't work the same in every niche. Where it's critical, where it hurts, and how to decide based on data.
Google Ads
Google Ads FAQ #2 — Why Leads Keep Coming After Ads Stop, Payment Profile Risks and More
Why leads keep coming after ads stop, the risks of shared payment profiles, advertiser verification, Direct traffic spikes.
Merchant Center
“Website Needs Improvement”: How to Unblock Merchant Center
The Merchant Center “Website needs improvement” block: why appeals get rejected automatically and how to actually lift the block.
Merchant Center
Merchant Center Suspension for Feed Language Mismatch: Cause and Solution
Mismatched language: why one product in another language is enough, which attributes Google checks, how to fix the feed.
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your project
Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.
As a Google Partner, I can help you get a Google Ads bonus of up to 55,000 UAH ($1.2K) for your first campaigns.
❌ I don't work with:
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Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.