Case studies
Real case studies: Google Ads, Google Merchant Center and end-to-end analytics
Detailed write-ups of individual projects: what we started with, what the audit found, what we did and what results we got. Case studies are only part of the projects — client reviews for all of them are on the reviews page.
Google Ads case study
Google Ads Case Study: Overseas Employment Agency — 687 Leads at $2.19 in 100 Days
Lead generation for an agency placing workers in EU jobs: 687 leads at $2.19 in 100 days, 90–95% qualified, Search campaigns only.
Google Ads case study · Merchant Center
Why You Shouldn’t Stop After the First Month: A Mattress Store Case Study
Mattress store on Horoshop: feed enrichment, shipping_label, CRM instead of fake conversions. Why you shouldn’t stop after the first month.
Google Ads case study · End-to-end analytics
Turnkey Google Ads for a Footwear Store: Offline Conversions Without a CRM and a Relaunch After an Audit
Relaunching Google Ads for a footwear store after an audit: offline conversions without a CRM, cleaning 50% fake data, feed and PMax on a small budget.
Google Ads case study
Google Ads Case Study: Instant Cameras — UAH 4.84M (~$108K) in Revenue and a 1669% ROAS Without Performance Max
UAH 4.84M (~$108K) in revenue over 450 days on a budget of ~UAH 600 ($13) a day. Why standard Shopping beat Performance Max for a narrow product range.
Google Ads case study
Google Ads Case Study: AC Repair — 692 Leads at UAH 81 ($1.8) and a 24% Conversion Rate
692 leads at UAH 81 ($1.8) in 110 days and a 24% conversion rate instead of the forecast 10%. Call tracking, manual bidding on Search and a fair PMax test.
Google Ads case study · End-to-end analytics
Google Ads Offline Conversions Without a CRM: Ctrl+C, Ctrl+V — and Your Ads Learn from Real Sales
How to send qualified leads, real sales and margin to Google Ads without a CRM: a simple web interface, gclid and a daily upload. Two options, price, timing.
Google Ads audit · Footwear
Independent Google Ads Audit: Sneakers, YouTube and the Value That Wasn’t There
0.17% conversion rate, YouTube eating 54% of budget, purchase value not passed and Target CPA choking the campaign. An audit of a footwear store.
Google Ads case study · Merchant Center
Turnkey Google Ads launch for an online store: from feed to first sales in 6 days
Turnkey Google Ads launch for an OpenCart store: custom Merchant Center feed, approval in 3 days, ROAS 4.56 in the first 4 days of ads.
Google Ads audit · Food delivery
Independent Google Ads audit: pizza delivery in Kraków — 10 mistakes in the account
Independent Google Ads audit of a Kraków pizza delivery: micro-conversions, a 10 km radius, mixed brand and non-brand. 10 mistakes and what to fix.
Google Ads case study · E-commerce
Google Ads case study: photo wallpaper in Germany — ROAS from 1.35 to 3.03 in 4 months
Photo wallpaper, German market: ROAS from 1.35 to 3.03 in 4 months, 457 sales worth 454,482 zł. And three nuances that kept it from being even better.
Google Ads case study
Launching Google Ads in 1 day — is it possible? A real case breakdown
Can you launch Google Ads in one day? A real case: GTM, GA4, one-click purchase, CRM conversions. How much time to plan for search and for Shopping.
Google Ads case study
Google Ads case study: furniture covers, ROAS 4.07 with a 1,049 UAH ($23) average order value
Does Google Ads pay off with an AOV under 1,000 UAH ($22)? Cover maker: ROAS 4.07, CR 4.43%, 258 UAH ($5.7) per sale. Why resellers have no chance.
Google Ads case study · Manufacturing
Google Ads case study: heating stove manufacturer — 240 orders worth 2,578,514 UAH ($57.3K) in 5 months
240 orders worth 2,578,514 UAH ($57.3K) over a 5-month season. Demand peaks and a strategy of building demand in advance.
Google Ads case study · B2B
Google Ads case study: steel distributor where the real cost per lead turned out 2.3x lower than in the account
Steel stockyard network: four attribution gaps — cart, goals, messengers, Maps calls. 1,196 leads at 244 UAH ($5.4) instead of 586 at 623 UAH ($14).
Google Ads case study · Food delivery
Food delivery Google Ads case study | Local business | CPL 42 UAH ($0.93)
6+ years with a pizza delivery chain: CPL 41.26 UAH ($0.92) across all campaigns, 174 UAH ($3.9) without brand. How case study numbers get manipulated.
Google Ads case study · B2B
Google Ads case study: B2B metal processing, 288 UAH ($6.4) per lead over 3.5 years of cooperation
3.5 years with a B2B metal fabricator: HTML landing page, call tracking, Google Tag Gateway. 757 leads at 288 UAH ($6.4).
Google Ads case study · End-to-end analytics
Google Ads case study: tutoring platform, CPS 604 UAH ($13.4) in a competitive niche
292,496 UAH ($6.5K) spent, 484 paid lessons, CPS 604 UAH ($13.4) in a competitive niche. Splitting leads by subject saved the campaign.
Case study · Google Ads · End-to-end analytics
Case study: in-house grills and BBQs. ROAS 932% per season
The second season with a grill manufacturer: off-season strategy, end-to-end analytics with CRM. ROAS 932%, lead quality 94%.
Google Ads case study
B2B Google Ads: 195 qualified leads in a year on a 146,000 UAH ($3.2K) budget
Industrial heating case study: after an audit and a switch from Performance Max to Search — 195 leads in a year on 146,000 UAH ($3.2K).
Google Ads case study · CRM integration · B2B + B2C
From ROMI 37% to 212% in 5 months: how CRM data changed everything
An electronics online store, B2C/B2B: CRM integration, call tracking, messenger attribution. ROMI from 37% to 212%.
Merchant Center
Case study: launching Google Merchant Center on Prom.ua without suspensions (textiles)
The client failed review twice on his own. A restart from scratch: new domain, content, feed. Running smoothly with no suspensions.
Merchant Center
Unblocking a Merchant Center “Misrepresentation” suspension: auto parts + 3 new Google changes
Merchant Center unblock for auto parts: first appeal rejected without review, second one approved. 3 nuances of how Google works.
Merchant Center
Merchant Center launch with no blocks — baby food
Launching a new Merchant Center for a baby food store with zero suspensions. Less than a week to live ads.
Merchant Center
Launching Merchant Center for a dishware store on Horoshop with no suspensions
Launching Merchant Center for a dishware store on Horoshop with no suspensions. Review passed in under 30 hours.
Google Ads case study
Google Ads case study: agro and packaging equipment
B2B sales of agro and packaging equipment. Fixed the feed and CRM integration. 1,110 leads at 459 UAH ($10), ROAS 1682%.
Google Ads case study
Google Ads case study: seeds and fertilizers — CPL 106 UAH ($2.4)
Online sales of seeds and fertilizers. The audit uncovered simulated activity and duplicate conversions. ROAS ~5.6x, budget scaled x3.
Case study · App Install · Retail/HoReCa
Promoting a pizza chain’s mobile app: CPI ₴24.83 ($0.55) plus a bonus x2.5 in installs without a bigger budget
Promoting a pizza chain’s app: 582 installs at ₴24.83 ($0.55), and x2.5 growth thanks to one feature on the website.
App advertising
Google Ads case study: a mobile app for reading books
Launching App Install campaigns from scratch. CPI $0.19 vs a $0.40-1.20 benchmark, end-to-end analytics on micro-conversions.
Case study · B2B + B2C · E-commerce + lead generation
Google Ads case study: solar equipment online store
Solar energy, a B2B/B2C mix, e-commerce plus lead generation. CRM, end-to-end analytics, 369 UAH ($8.2) per warm lead.
Case study · B2B e-commerce · Offline conversions from CRM
One change in Google Ads — ROMI up 45 pp in 3 months
Switching to offline conversions from the CRM raised ROMI from 129% to 174% in 3 months, while the budget decreased by 13.2%.
Google Ads audit
B2B online store ad account audit: from chaos to systematic work
B2B online store audit: no call tracking, budget leaking into Display. The audit kicked off a cooperation of 1+ year.
Google Ads audit
Google Ads and website audit for a local VR club
Audit of a VR club’s Google Ads, website and conversion tracking: 17 issues in three interconnected blocks and a plan for why the budget isn’t delivering.
Case study · Account audit · B2B Google Ads
$10,000 on Google Ads and 0 leads — a real expert audit
Account audit: $10,000+ spent, 0 leads. Three causes — conversion tracking, irrelevant keywords, a landing page without a form.
New case studies are added regularly. Follow the updates on the Telegram channel.
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