Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
PPC for agro and packaging equipment
July 2025 — May 2026
Contents
Agro Case Study in Google Ads: From Chaos to Stable Sales. 5 Months → +40% Leads
About the project
The client is a company specializing in selling agricultural and warehouse equipment. At the start of our cooperation the main line was agricultural products: pellet mills, extruders, feed mills, branch chippers and similar equipment. In 2026 a new line was added — warehouse packaging equipment.
Cooperation period: from summer 2025 to the present — almost 1.5 years.
What we started with
When we began working together, the ad account had serious technical problems:
- An ad account with lots of duplicate conversions
- Incorrectly configured call tracking
- An incorrectly configured product feed — even though it was generated by a third-party plugin
- A third of the products never made it into the feed at all because of a technical error that I had to fix myself
- Sales through the website cart were not passed to the CRM with any labels
What we did
Fixed the technical errors in the feed and connected the full product range to advertising. I built the integration of the OpenCart website with the CRM myself, following the CRM’s instructions — this made it possible to see lead statuses and lead quality per campaign in the ad account.
At the current stage, we are integrating the import of actual sales into the ad account. The process isn’t without its difficulties, but the task isn’t critically urgent, since lead quality holds at around 90%.
Results
| Metric | Value |
|---|---|
| Period | July 2025 — May 2026 |
| Leads | 1 110 |
| Cost per lead | 459 UAH ($10) |
| Total investment | 511,000+ UAH ($11.4K+) |
| ROAS | 1 682,55% |
Campaign types
- Search campaigns
- Shopping campaigns
- Performance Max
About the client
The client takes a systematic approach to integrated marketing: runs social media, its own YouTube channel, and works on organic traffic and other sources. This has a positive effect on the overall results of search advertising.
The business hardly depends on seasonality: the products cover almost every harvesting and processing season, so ads didn’t stop even in the winter months — demand is there year-round.
Tech stack
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- SalesDrive CRM
- Binotel telephony
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.