Google Merchant Center Product Feed Setup and Optimization
Product feed setup, feed optimization and enrichment with additional attributes, and product segmentation with custom labels. A feed that helps Google understand your products and show them for the right searches.
When your feed needs work
The feed isn’t set up yet
You need a Merchant Center feed created from scratch or connected from your CMS.
Disapproved products and warnings
Merchant Center shows attribute errors, price or availability mismatches, and some products don’t serve.
The feed exists but underperforms
Short titles, empty attributes, no segmentation — the algorithm lacks the data to show products to the right people.
What’s included
Feed from scratch or CMS
- Creating or connecting the feed
- Supplemental feeds
- Feed rules in Merchant Center
Titles and descriptions
- Search-friendly product title structure
- Description, categories, product type
- Fixing errors and warnings
Additional attributes
- Brand, GTIN, MPN, color, size, material
- Shipping attributes, including shipping_label
- Other attributes for your niche
Custom labels
- Margin, price range, seasonality
- Best sellers and new products
- A basis for campaign structure
How the work goes
from $50
From $50, depending on the number of products, the state of the feed and how much enrichment is needed.
We agree on the timeline after the feed review.
If you need Merchant Center itself set up — Google Merchant Center setup.
How the feed affected results — in the mattress store case study.
103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say
Frequently asked questions
How much does feed optimization cost?
What are custom labels?
Why enrich the feed with attributes?
Which platforms do you work with?
Can the feed be fixed without a developer?
Will feed optimization help if Merchant Center is suspended?
Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Let's discuss
your project
Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.