Launching Merchant Center for a dishware store on Horoshop with no suspensions

Another online store launched from scratch — and again without a single suspension in Merchant Center. This time the niche is a dishware store on the Horoshop platform (a popular Ukrainian e-commerce builder). The whole process, including site preparation and review, took about one week.

Contents

1. Preparation and launch
2. Fast review: why it happened
3. Recommendation: create Merchant Center in advance
4. Conclusion
5. FAQ

Case Study: Launching Merchant Center for a Dishware Store with No Suspensions

Preparation and launch

For this project we created:

• a new Merchant Center account;
• a new ad account with a promo credit;
• a full package of technical fixes on the website.

All reviews went through successfully. No blocks at all — the result is exactly the same as in another fresh case recorded the same day.

Fast review: why it happened

This Merchant Center account was created in advance — roughly 2–3 weeks before the actual launch. It was “warming up”: filled in with basic data, but no feeds had been added yet.

As a result, after the feeds were uploaded:

• products passed review in under 30 hours;
• they were submitted for review on a weekday;
• Google processed everything remarkably fast.

For comparison: in a case where the Merchant Center account was created “from scratch” without any warm-up, review took about 3 days.

Recommendation: create Merchant Center in advance

If you have time, create the Merchant Center account ahead of launch. Fill in:

• business information;
• contacts;
• policies;
• shipping and payment;
• the data in Business Information.

Then leave the account to “settle” for 1–2 weeks, and only after that add the feed and start review. In many cases this really does speed up the review.

Conclusion

One more case of a successful Merchant Center launch with no suspensions and no unnecessary stress. Proper preparation, a site in complete order and a well-thought-out process make up 90% of success.

If you have time before the actual ad launch, create Merchant Center in advance and let it “settle” for 1–2 weeks before uploading the feed.

Another Horoshop store — with a supplemental feed, attributes for products without GTIN and separate shipping rules via shipping_label — in the mattress store case.