Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
A new Merchant Center, a new launch, a new positive result — and this time with no blocks at all. The whole process, from the start of cooperation to launching ads, took less than a week. We finished the website work on Friday and launched ads on Monday. And most importantly — zero suspensions.
Contents
Case Study: Launching a New Merchant Center with No Suspensions. Baby Food Store
Niche: baby food and related products
The project is an online baby food store: purées, snacks, teething biscuits, juices, formulas and so on. The topic is simple and “white hat”, with no risky categories. Yet even in this niche Google behaves inconsistently.
During the launch there was one technical error on Google’s side that did not affect the ads, and a few products passed review selectively. For example, two identical products:
- with the same description;
- with the same photos;
- with the same category.
Google approved one product and not the other. Even after repeated reviews. This is a typical case of “double standards”, when different reviewers interpret the same rules differently.
Why does this happen?
Google has rules, but no clear mechanics for applying them. Part of the review is automated, part is done by people. And there are no 100% unambiguous criteria.
That is why you get situations where:
- everything works for one store;
- another store with the same conditions gets blocked;
- one reviewer rejects a product, another approves it;
- a competitor’s site with identical policies works, while yours gets blocked.
It’s not about luck. It’s about Google having no clear checklist.
Why there was no suspension in this case
The critical point: we made all the necessary fixes BEFORE launching ads. This is exactly what freelancers and agencies most often ignore when they launch “as is”, and the problems surface later.
If a site was approved even temporarily without meeting the full set of requirements, the chances of getting blocked:
- in a few days,
- on any update,
- or simply during a re-review.
The goal is not to launch “somehow”, but to launch in a way that minimizes the risk of suspensions in the future.
The client and their previous experience
Previous contractors launched ads without making the full list of fixes. The result: regular suspensions.
In this case we agreed on the following way of working:
- make all the necessary changes to the website;
- prepare the website according to Merchant Center requirements;
- check all product pages;
- only then submit for review and launch ads.
This approach is exactly what made it possible to pass review with zero blocks.
Conclusion
Launching Merchant Center with no suspensions is realistic — if you do the full scope of preparation work instead of hoping you’ll get away with it. The successful launch of this baby food store is one more proof.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.