Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Contents
2.5x Mobile App Installs Without Extra Budget: A Google Ads Case Study
Client
A pizza chain with its own mobile app. We have been working together for more than 6 years. The data below covers the period of the current Google Ads account.
Goal
Increase the number of mobile app installs. The app is a strategically important channel: users acquired through it can later be re-engaged for free via push notifications.
Google Ads results (March – May 2026)
| Metric | Result |
|---|---|
| Ad spend | ₴14 449 (~$326) |
| Conversions (installs) | 582 |
| Cost per conversion | ₴24.83 (~$0.56) |
Bonus: x2.5 growth without extra budget
Alongside the paid campaigns, a custom feature was implemented on the client’s website via Google Tag Manager — at no cost and in 15 minutes of work.
Results:
- Before: ~356 installs/month (peak season)
- After: 714 installs in April, ~800 in May
Growth: x2.5 — without increasing the ad budget.
Key takeaway
The ad account is only the tip of the iceberg. Most of the growth potential lies outside it — in marketing decisions, website mechanics and product strategy. Systems thinking beyond the ad account can multiply results without multiplying the budget.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.