Conversion Tracking Setup: GTM, GA4, Google Ads
I set up tracking so Google Ads learns from real customer actions, not junk conversions. You get documentation for future work and a video report testing every event.
When to set up tracking
Ad account doesn’t match the CRM
Google Ads shows one set of numbers, the CRM another, and it’s unclear which to trust.
Duplicate and junk conversions
Conversions are counted twice or for actions that don’t lead to sales — and the algorithm learns from the wrong signals.
Part of the data disappears
Ad blockers, browser restrictions and cookie limits eat up part of your conversions.
What the setup includes
Google Tag Manager
- New container or cleanup of the existing one
- Forms, cart, purchase, phone and messenger clicks
- E-commerce dataLayer
Google Analytics 4
- Property and data stream setup
- Events and key events
- E-commerce reports
- Google Ads linking
Google Ads conversions
- Conversions and their values
- Enhanced Conversions
- Primary and secondary goals — no duplicates
Server-side tracking and calls
- Google Tag Gateway
- Server-side GTM
- Call tracking — calls as conversions
How the setup works
From $50
The price depends on complexity: a few events on a simple site start at $50; e-commerce, server-side tracking and call tracking cost more. We agree on the price before starting.
Turnaround — from 1 day depending on the task. Payment — upfront.
If you also plan to run ads, tracking setup is included in Google Ads management.
103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say
Frequently asked questions
How much does GTM and GA4 conversion setup cost?
How long does tracking setup take?
What does the client get after the setup?
Why server-side tracking and Google Tag Gateway?
What does the site owner need to provide?
Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Let's discuss
your project
Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.