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A Merchant Center suspension for a product feed language mismatch is one of the most common problems, especially in Ukraine, where sites often run several language versions and feeds.
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The mistake looks minor, but in practice it's exactly what often leads first to a warning and then to a full account suspension.
Why language-related suspensions happen
In Merchant Center you specify that a feed is, say, in Ukrainian. But in reality it contains at least one product in a different language: titles, descriptions or individual attributes were left untranslated or are “mixed.”
Important: even one product in another language in a Ukrainian feed is enough to get a policy violation. In most cases the check is automatic (done by Google's bots), not manual review.
Which attributes Google checks
Google pays the most attention to two fields:
- product title (title);
- product description (description).
But in practice the problem can also be in other attributes, which must match the feed language as well:
- product type (product_type);
- color, material and other characteristics;
- any additional attributes you submit in the feed.
If the feed is declared as Ukrainian, every single attribute must be in Ukrainian.
How to fix a language mismatch
The steps are simple:
- Identify the feed where the language mismatch occurred.
- Find the products in another language.
- Fix the attributes so they match the feed language.
- File an appeal in Merchant Center.
Don't do this: submitting appeals without actually fixing the feed. That almost always ends in a suspension.
Why you shouldn't ignore the warning
The upside of this particular error is that Google usually doesn't suspend right away — first you get a warning and some time to fix it.
But then (usually within a few weeks / around a month) Google runs another automatic check. If the language mismatch is still there, a suspension is only a matter of time.
How to find products in the wrong language
The manual way. Open the product feed and search for characteristic characters. For Ukrainian, checking for the Ukrainian-only letters I, Yi and Ye (Unicode U+0406, U+0407, U+0404 and their lowercase forms) often works.
The logic is simple: Cyrillic is partly shared across languages, but certain characters are “markers.” That's why products without these markers are often the problematic ones.
The automatic way. Automation depends on how your feed is built: rules in the data source, a feed manager, scripts, regular checks, or translation control at the catalog level.
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