Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
An analyst analyzes himself: a breakdown of my own Freelancehunt profile.
Contents
I’d call it an occupational hazard: when you spend all day digging through other people’s ad accounts, sooner or later you put your own work under the magnifying glass too. And that’s the right thing to do. Regular self-review shows what to leave as it is and what can be improved.
So I opened my Freelancehunt profile and looked at it the way I look at a client’s report: no emotions, just numbers and conclusions.
A bit of context
I registered on the platform a long time ago — probably around 8 years back. But I only started working with it actively in mid-2024, a little over two years ago. The results over that time are ones I’d honestly call incredible.
As of October 12, 2026:
- 103 projects, an average rating of 5.0 in every category: professionalism, quality, price, responsiveness, deadlines;
- #544 out of 291,287 in the overall ranking, i.e. the top 0.2% of freelancers;
- #20 out of 1,123 in the “Online stores and e-commerce” category;
- #21 out of 1,116 in the “Contextual advertising” category;
- #14 out of 707 in the “Sales and lead generation” category.
And now the most interesting part — the compliments.
“Great price” — 0
Clients have left me 52 compliments, and none of them is about price. There are two reasons for that.
First: I don’t position myself as a cheap specialist. “Cheap” and “Google Ads expert” are words that just don’t go well together.
Second: come on, folks, when have you ever seen something good come cheap? That goes for both products and services. Undercutting the market is not my goal. My approach is built on selling expertise in Google Ads and everything around it: analytics, Merchant Center, passing data from the CRM. I covered what this costs on the market in a separate article, “How much does it cost to hire a Google Ads specialist”.
Expertise matters more than speed
Which leads to the next conclusion. 37 out of 52 compliments (71%) are specifically about expertise: “True expert” — 24, “Master of his craft” — 13. For comparison: “Faster than lightning” — 4, “Quick replies” — 3, “Pleasant communication” — 2.
So from the standpoint of my strategy, I’m doing everything right: people come for expertise, and that’s exactly what they point out.
There’s a nuance here, though: a client can choose only one compliment, and logically they pick the one that best matches what they came for. So the small number of compliments for speed doesn’t mean I’m slow to reply. I work from 9 to 6 and try to respond as fast as possible. Sometimes a reply can be delayed by an hour because I’m running a consultation or an ad account audit.
One more important point: in Google Ads, apart from suspensions, nothing is truly urgent. If a campaign goes live tomorrow morning instead of tonight, nothing changes in the big picture.
As for pleasant communication: I may not be the most pleasant person to talk to, but I’m never rude to clients and I always try to smooth over tense situations. You can hardly call me antisocial — I’ve been working with many clients for years. But I can get blunt when someone tries to push a decision on me with no background at all, just because “somebody said so” or “ChatGPT suggested it.”
0 disputes
Across 103 projects, there hasn’t been a single conflict where a client didn’t want to pay or close the task, and not once has anyone opened a dispute against me.
This once again backs up the ratings above. I always try to deliver the best service I can. Back when I worked as a COO and CMO, I understood one thing: you can’t build a business without quality service.
If you’re interested in the topic of service, I recommend two books:
- John Shoul, Achieving Excellence Through Customer Service;
- Seth Godin, Purple Cow: Transform Your Business by Being Remarkable.
Together they give you a solid foundation for understanding what service is and why it sells better than discounts.
That one “unfinished” project
My profile shows one unfinished project. Yet the review for it is positive, and here’s why.
A client came to me wanting to launch a digital product in Google Merchant Center — license keys for Windows and Microsoft products. Advertising digital goods in Merchant Center isn’t prohibited, but the website looked very weak. We fixed everything we could — the same way I described in my article about the “Website needs improvement” suspension.
Right at the start, I told him honestly: there was a very high chance Merchant Center wouldn’t work for these products. The client agreed: it was an experimental project — if it works, great; if not, so be it.
It didn’t work. I suggested a few more options, but the client decided it no longer made sense to spend time on it, and we closed the project. In his review, he wrote that he had no complaints about me, the task was a hard one, and thanked me for trying:
“It was a tough project — no complaints! Thanks for trying”
— Vitalii Zyrka
That’s what an honest assessment at the start is all about: the client knows the risks in advance, so even a failed outcome doesn’t turn into a conflict. More on how I calculate scenarios before launch in my article on calculating whether Google Ads makes sense.
Repeat clients
My average client lifetime is over 18 months. Most people who start working with me stay for a long time. It’s a combination of three things: an honest assessment at the start, Google Ads expertise and, of course, strong ad performance.
Most clients on Freelancehunt start with a small test task: an audit or setting up e-commerce tracking in Google Ads. Then they move on to ongoing ad management or other services.
There’s also a pool of clients who come back from time to time with one-off tasks, for example, for consultations. One of my regular clients is a studio that builds websites for its own clients: every time they need e-commerce tracking set up in Google Ads, they come to me. There are plenty of stories like that.
What clients themselves say
“Thank you, Volodymyr, for the incredible speed on the task — the ad launch was really urgent. Special thanks for the consultation on what to do with all of it next. I’m extremely happy with our cooperation and ready to recommend him as a true master of his craft who not only does his job well and professionally, but also explains things clearly to someone who’s completely new to the topic”
— Iryna Kozachuk
“I highly recommend working with this specialist. Already at the discussion stage, he put together a list of possible problems, most of which were confirmed during the data analysis. Everything was quickly fixed and reconfigured! I’m very grateful to him and recommend working with him!”
— Vladyslav K.
“He very quickly found a way to solve the problem, gave recommendations on next steps and handed over all the information. Even though the problem turned out to be much deeper than it seemed, Volodymyr didn’t back out and helped sort everything out. I recommend him”
— Yulian Volkov
Over 100 more reviews are collected on the “Reviews” page.
Client checklist: how to choose a specialist by their profile
- Look at the compliments, not just the rating. Plenty of people have a 5.0, but what exactly they’re praised for shows where the specialist is strong.
- Check disputes and unfinished projects. It’s not just how many there are that matters, but also the reviews attached to them.
- Read reviews in full. Look for specifics: what was done and what the result was.
- Pay attention to repeat clients. If people come back, the specialist delivers results.
- Value honesty at the start. If a specialist names the risks right away instead of promising everything at once, that’s a good sign.
More criteria in the articles “How to choose a Google Ads freelancer” and “Agency or freelancer?”.
Conclusion
The conclusion is as simple as it gets: do your work well and give more than people expect from you. Keep building your expertise — and clients will rate you highly, come back and recommend you to others.
You can see my profile and reviews on Freelancehunt, and a short intro about me on the “About me” page.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.