Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Hi! I’m Volodymyr Petrychenko, a Google Ads expert with 7+ years of experience and more than 150 projects delivered across different niches, geos and campaign formats.
Contents
- Why did I spend 300 UAH ($6.7) today but 700 UAH ($16) yesterday?
- Why are there more sales on some days and fewer on others?
- Can results in Google Ads be guaranteed?
- How much budget do I need for ads?
- Can I get more leads without increasing the budget?
- Why can’t I see my own ads?
- Should I turn ads off at night or on weekends?
- Will more keywords bring more leads?
- Does it make sense to run ads if the website isn’t finished?
- How do you fight click fraud and fake leads?
- Can I lower my cost per click?
- Summary
Top 15 Google Ads Questions Clients Actually Ask
In this article I’ve collected answers to the real questions clients ask most often while I’m setting up or managing their Google Ads. This isn’t textbook theory, it’s hands-on experience from dozens of different projects.
Why did I spend 300 UAH ($6.7) today but 700 UAH ($16) yesterday?
Google distributes the budget on its own based on demand. One day demand may be higher and spend goes up; another day it’s lower and the budget is spent more slowly.
Within a month, though, the system will never exceed your average daily budget multiplied by 30.8.
Why are there more sales on some days and fewer on others?
That’s completely normal. Demand isn’t linear and isn’t spread evenly across the day or the week. Some days will always be “better” and some weaker.
Can results in Google Ads be guaranteed?
Guaranteed, no. Google Ads runs on an auction model with competitors, shifts in demand and dozens of external factors we don’t control.
At the same time, we can forecast results based on the stats in the ad account and in analytics. But it’s always a forecast, not a 100% guarantee.
How much budget do I need for ads?
The recommended budget depends on the niche and cost per click. Too small a budget often means we simply can’t collect enough data for proper optimization. More on minimum budgets in the article is $10 a day enough for Google Ads.
As a general rule, you can start at roughly 1,000 UAH ($22) a day, and then scale even up to a million UAH ($22K) if there’s demand and the economics work.
Can I get more leads without increasing the budget?
Yes, there are two main areas to work on:
- Campaign optimization: structure, keywords, ads, bid strategies.
- Landing page optimization: the landing page’s conversion rate directly affects the overall result.
Why can’t I see my own ads?
A classic question that makes a PPC specialist somewhere quietly cry.
Ads aren’t shown to everyone all the time. The algorithm decides who sees an ad and when. Constantly searching for your own ads hurts your stats: you create impressions without clicks, and that drags down your CTR.
All the real data on impressions, clicks and leads is already in the ad account.
Should I turn ads off at night or on weekends?
I don’t recommend turning ads off just because your office is open from 9:00 to 18:00. The path to purchase isn’t linear.
People may search for your product or service:
- late in the evening before bed;
- in the morning;
- any time that’s formally “outside business hours” for you.
If your ads are off at that moment, there’s a good chance the user will go to a competitor.
Will more keywords bring more leads?
More keywords doesn’t mean more leads. Keyword quality matters far more than quantity.
Does it make sense to run ads if the website isn’t finished?
No.
If the site is unfinished, the product page is weak, the terms are unclear and there’s no trust, no ad can sell. Ads only bring traffic. The landing page does the selling.
How do you fight click fraud and fake leads?
Google has basic automatic click fraud protection, but it isn’t perfect and doesn’t always kick in.
In practice, I’ve never come across a 100% working system that fully cuts off click fraud and fake leads. One of the most popular methods in theory is IP-address filtering. But it barely works in Ukraine, because most IP addresses are dynamic.
I covered the methods that actually work (and why most of them are workarounds) in a separate article: “How competitors sabotage your Google Ads, and how to prevent it”. If you suspect a targeted attack on your account rather than ordinary background click fraud, that’s the one to read.
Can I lower my cost per click?
You can control cost per click directly only in campaigns with manual bidding.
If you’re running Maximize conversions or Maximize conversion value, Google sets the bid itself based on tens of thousands of signals.
Cost per click is the result of:
- competition;
- ad quality;
- landing page quality;
- account history.
Summary
Google Ads is about systematic work: analytics, demand, structure, relevance, the landing page.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.