Google Ads for Online Stores
Google Ads management for online stores: Shopping and Performance Max campaigns, Merchant Center and the feed, and ad performance judged by margin and ROMI from CRM data, not ROAS from the ad account.
Which stores it suits
Hundreds or thousands of products
Segmentation by margin, price and seasonality is needed so the budget goes to products that earn.
Your own product and brand
Mattresses, furniture, stoves, grills — products where margin, seasonality and repeat sales matter.
Orders don’t equal sales
Some orders get cancelled or never collected, and ads should learn only from confirmed sales.
What store management includes
Shopping and Performance Max
- Shopping and Performance Max campaigns
- Search for categories and brand
- Product segmentation with custom labels
Feed and products
- Merchant Center setup and maintenance
- Feed optimization and enrichment
- Product ratings and free listings
Sales from the CRM
- E-commerce in GA4
- Offline conversions from the CRM: only completed orders
- Sending margin for optimization
Margin and ROMI
- Media plan and forecast before launch
- Regular reporting with real sales
- Website and conversion recommendations
How I work with a store
From $450 per month
The exact price depends on the ad budget, catalog size and how much work the feed, analytics and CRM need. The final quote comes after I review the project.
The price includes Google Ads management and setup of related services: Merchant Center, Google Tag Manager, Google Analytics 4 and CRM integration with Google Ads.
A typical ad budget for an online store starts at $1,000 per month, depending on the niche. You can check whether ads will pay off in the Google Ads payback calculator.
General management terms — on the Google Ads management page.
103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say
Frequently asked questions
How much does Google Ads management for an online store cost?
What ad budget does a store need?
Why judge ads by margin rather than ROAS?
Which is better for a store: Performance Max or Shopping?
When will I see the first results?
Which platforms do you work with?
Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Let's discuss
your project
Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.