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Google Ads for B2B and Service Businesses

Google Ads management for B2B companies and service businesses: manufacturing, equipment, field services, local services. I count not the number of leads, but how many of them became deals in the CRM.

150+
projects
3.5+ years
with B2B clients
Deals
instead of lead counts
CRM
offline conversions
When you need it

Who I work with

B2B

Manufacturing and equipment

A long sales cycle, an expensive customer and narrow demand: lead quality matters more than volume.

Services

Service companies

Repair, maintenance, installation, education: most inquiries come by phone and messengers.

Local

Local businesses

Delivery, clinics, barbershops: ads by city or radius and tracking inquiries from every source.

What’s included

What management includes

01 — Campaigns

Google Ads campaigns

  • Search campaigns for high-intent queries
  • Performance Max and remarketing when needed
  • Keywords, negatives, account structure
02 — Inquiries

Every lead source

  • Forms, calls and call tracking
  • Leads from messengers and email
  • Filtering out spam and unqualified inquiries
03 — CRM

Deals instead of leads

  • CRM integration with Google Ads
  • MQL, SQL and sales as offline conversions
  • End-to-end analytics across channels
04 — Reports

Real cost of a customer

  • Media plan and forecast before launch
  • Cost per qualified inquiry and per deal
  • Recommendations on the site and lead handling
What you get: ads that learn from qualified inquiries and deals, and reporting that shows the real cost of a customer.
Not included: copy, banners, content and website changes. I’ll tell you what to change on the site, but your team implements it.
How I work

How I work

1
Audit
I review the account, analytics, website, CRM and lead handling.
→
2
Financial model
I calculate what a customer may cost and whether ads will pay off.
→
3
Launch
I set up tracking, call tracking, CRM integration and campaigns.
→
4
Optimization
I filter out unqualified inquiries and move campaigns to deals.
→
5
Scaling
From month 3 we scale what brings customers.
Pricing

From $450 per month

The exact price depends on the ad budget, the number of business lines and how much work analytics and CRM need. The final quote comes after I review the project.

The price includes Google Ads management and setup of related services: Google Tag Manager, Google Analytics 4, call tracking and CRM integration with Google Ads.

For B2B the budget is calculated individually: in narrow niches the number of searches is limited, and a large budget simply has nowhere to go.

General management terms — on the Google Ads management page.

103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say

FAQ

Frequently asked questions

How much does Google Ads management for B2B cost?
From $450 per month. The final price depends on the budget, the number of business lines and the amount of analytics and CRM work.
What ad budget does B2B need?
It’s individual. In narrow B2B niches search volume is limited, so the budget is based on real demand rather than a desired amount.
Why count deals instead of leads?
In B2B and services a large share of leads are spam, quick questions or unqualified inquiries. Ads optimized for lead volume bring even more of them.
Do I need a CRM?
Preferably. If you have no CRM or it has no API, results can be sent via offline conversions without a CRM.
How are calls and messengers counted?
Through call tracking and sending messenger inquiries to Google Ads as conversions. That way the algorithm sees every inquiry, not just website forms.
When will I see the first results?
Launch usually takes up to 3 days. The first month goes to setup and tests; stable results usually come from month three.


Contact

Let's discuss
your project

Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.

🏆
As a Google Partner, I can help you get a Google Ads bonus of up to 55,000 UAH ($1.2K) for your first campaigns.
❌ I don't work with: gambling · betting · alcohol · tobacco · crypto · grey niches · payday loans
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