Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem
Recently Facebook showed me an ad from an agency. They were boasting about one- or two-week case studies: here’s the launch, here’s the ROAS, here are the leads. And it works, because there’s a sucker born every minute. There will always be a business owner who wants to hear “results in a week” and will pay whoever promises it.
I don’t promise that. Below I explain why, with numbers from my own projects.
Contents
“Make Me a Profit in 7 Days with Google Ads”: Reality vs. Client Expectations
Launching fast and earning fast are different things
Fast does happen. I’ve launched ads in a single day, and Merchant Center for one store passed moderation in three days without a single suspension. The first leads can come in the very first week.
Google Ads case studyLaunching Google Ads in 1 day — is it possible? A real case breakdownCan you launch Google Ads in one day? A real case: GTM, GA4, one-click purchase, CRM conversions. How much time to plan for search and for Shopping.
But a launch is the start of data collection, not a result. In the first weeks campaigns are learning, the algorithm searches for the audience almost blindly, the first leads are expensive, and negative keywords are collected from real search terms. A week’s statistics are noise.
Across my 150+ projects the picture is usually this. The first month is technical work and data collection. The second is analysis, testing hypotheses, optimization. The third is scaling and a stable result. Sometimes faster, sometimes slower, but not in a week.
What happens if you judge ads by the first month
Dentistry. First month: 6 leads at UAH 3,500. Second month: 17 leads at UAH 1,700, with no budget increase. The cost per lead halved simply because statistics appeared and we tested hypotheses. If the client had judged the ads by the first month, they would have gone looking for the next contractor and started all over again.
The mattress store was similar: the best numbers didn’t come right away, but after several months of work on the feed, analytics and CRM data.
Google Ads case study · Merchant CenterWhy You Shouldn’t Stop After the First Month: A Mattress Store Case StudyMattress store on Horoshop: feed enrichment, shipping_label, CRM instead of fake conversions. Why you shouldn’t stop after the first month.
And one more trap: pausing. At the employment agency the ads were down for more than two weeks because of a domain suspension. After the relaunch the cost per lead at the start was frankly sky-high. The campaign essentially started learning again. Whoever turns ads on today, turns them off a week later “because it’s expensive” and turns them on again a month later pays for the learning every time.
How “one-week” case studies are made
A one- or two-week case study is either chance or manipulation. There are plenty of ways to show a pretty number:
- take the best week instead of the whole period, for example the peak of the season;
- mix brand traffic with non-brand, because brand is always cheaper;
- count everything as a conversion: phone clicks, repeat calls, the WhatsApp button;
- show ROAS without margin, even though with a 15% margin even a 714% ROAS earns pennies.
I write case studies over periods from three months to several years. The seasonal gifts project in Israel covers a full season, and it’s already our third season working together. And not every case is a success — that needs to be talked about too.
Google Ads · MarketingNot Every Google Ads Case Is a Success. And We Need to Talk About ItNot every project ends with a pretty ROAS in a carousel. Three types of cases — and why results don't depend on the contractor alone.
Who really pays for “fast”
A contractor who promised results in a week risks nothing. If it doesn’t work, “the niche is difficult” or “you need a bigger budget”. The business owner pays: first with money for ads that didn’t have time to learn, then with time spent looking for a new contractor.
A sushi delivery owner once came to me: “I’ve already had 15 contractors, nobody can do anything.” I asked about repeat orders, average order value, other channels. The answer to everything was “I don’t know.” He was looking for a 16th contractor who would finally make it happen fast. The problem wasn’t the contractors.
What to ask a contractor before starting
Ask two things. What exactly will be done in the first month? And by which numbers will you jointly judge the ads after three months: leads, sales, cost per customer? If the answer is “you’ll see results within a week”, better not to pay.
03 — AuditGoogle Ads account auditI find where the budget leaks: structure, bidding, keywords, conversion tracking, website.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.