Server-Side Tracking Setup (sGTM)
I move tracking from the browser to a server: data goes through your website’s subdomain, less of it is lost to ad blockers and browser restrictions, and you control exactly what is sent to Google, Meta and other platforms.
Who it’s for
Every lost conversion costs money
The more conversions Google Ads and Meta see, the better campaigns learn.
IT, B2B, international markets
Requests to your own subdomain are blocked less often than direct requests to Google and Meta.
GDPR and personal data
On the server you can strip unnecessary data before it reaches ad platforms.
What’s included
Infrastructure
- Server-side GTM container on Stape or Google Cloud
- Your own subdomain and DNS record
- Server region choice, including the EU
Analytics
- GA4 sent via the server
- All events and parameters checked
- Longer cookie lifetime in Safari if needed
Conversions
- Google Ads with Conversion Linker
- Enhanced Conversions
- Meta Conversions API and TikTok Events API
Control
- Consent Mode v2 compatibility
- Personal data cleanup
- Preview testing and documentation
How the work goes
From $250
Server-side tracking setup starts at $250. The price depends on the number of platforms (GA4, Google Ads, Meta, TikTok), events and the state of your current tracking.
Server container hosting is paid separately under the Stape or Google Cloud plan. For smaller sites the free Stape plan is often enough.
This website itself runs on sGTM: GA4 is sent through a server container on an ads-expert.online subdomain.
If you only need basic analytics, see GA4 and GTM setup.
103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say
Frequently asked questions
What is server-side tracking?
Why sGTM if the site already has GTM?
How much does server container hosting cost?
Will my current tracking break during setup?
Does sGTM work with Consent Mode?
Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Let's discuss
your project
Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.