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Consent Mode v2 Setup

Setting up a functional consent banner and Consent Mode v2 in line with Google’s EU User Consent Policy. For businesses advertising to users in the EEA and the UK.

from $100
price
up to 7 days
business days to set up
v2
Consent Mode in GTM
EEA & UK
Google requirements
When you need it

Who needs Consent Mode setup

EEA

Ads targeting the EU and UK

Google requires consent signals for users in the EEA and the UK. Without them, personalized ads, remarketing and measurement are limited.

Warning

A notice in Google Ads or GA4

Your account shows a warning about missing consent signals or the EU User Consent Policy.

Banner in place

A banner but no signals

The banner is shown, but Consent Mode isn’t set up or tags fire before the user consents.

What’s included

What the setup includes

01 — Banner

Consent banner

  • Choosing and connecting a CMP: Cookiebot, CookieYes or another
  • Consent category setup
  • Blocking tags until consent is given
02 — Regions

Countries and languages

  • Setup for the EEA and the UK
  • Region-specific default consent states
  • Banner in your site’s languages
03 — GTM

Consent Mode v2

  • Default consent state
  • Consent update after the user’s choice
  • ad_storage, analytics_storage, ad_user_data, ad_personalization
04 — Checks

Signals in Google Ads and GA4

  • Testing in Tag Assistant
  • Consent status in Google Ads diagnostics
  • Data accuracy in GA4
What you get: a consent banner that meets Google’s requirements and correct Consent Mode v2 signals in Google Ads and GA4.
Not included: legal privacy policy texts, paid CMP subscription fees.
How I work

How the setup works

1
Audit
I check the current tags, banner and consent signals on the site.
→
2
CMP
I choose and connect a consent banner for your site and languages.
→
3
GTM
I set up Consent Mode v2 in Google Tag Manager.
→
4
Checks
I test consent signals in Tag Assistant, Google Ads and GA4.
Pricing

from $100

The price depends on the number of sites and languages, the chosen CMP and the state of your current tracking.

Timeline — up to 7 business days.

A client review on Freelancehunt for the project e-commerce tracking with consent mode for mixform.pl: “The work was done very quickly and to a high standard. I recommend Volodymyr as a reliable specialist who is always reachable and ready to help.” (translated from Russian)

If tracking on your site isn’t set up yet — GTM and GA4 conversion tracking setup.

103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say

FAQ

Frequently asked questions

What is Consent Mode v2?
A Google mechanism that passes the user’s cookie choice to Google Ads and GA4. Tags behave according to consent, and for users who decline, Google can model some of the conversions.
Is Consent Mode mandatory?
For ads shown to users in the EEA and the UK, Google requires consent signals. Without them, personalized ads, remarketing and part of measurement are limited.
Which CMP should I choose?
Cookiebot, CookieYes or another Google-certified CMP. The choice depends on the site, the number of languages and the budget — I pick one for your case.
How long does the setup take?
Up to 7 business days.
Will I see fewer conversions after the rollout?
Some users will decline cookies, so observed conversions may go down. Consent mode lets Google model part of the lost data.
Do I need Consent Mode if I only advertise outside the EU?
The EU User Consent Policy applies to users in the EEA and the UK. If your ads aren’t shown in those countries, the setup is usually not required.


Contact

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