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Google Ads Enhanced Conversions Setup

Enhanced Conversions send the customer’s hashed email or phone to Google Ads along with the conversion. This helps match purchases and leads to clicks more accurately when cookies are lost or blocked.

from $50
price
Any
website platform
Purchases and leads
both conversion types
SHA-256
data is sent hashed
When you need it

Who it’s for

Online store

Purchases

A purchase is matched to the click even when the standard tag loses it.

Lead generation

Forms and leads

Enhanced Conversions for leads are the basis for later uploading offline conversions from a CRM.

Few conversions

The algorithm lacks data

Every recovered conversion helps smart bidding learn.

What’s included

What’s included

01 — Audit

Current conversions

  • Checking tags and conversion actions
  • Finding duplicates and errors
  • Checking user consent
02 — GTM

Data capture

  • Variables with email and phone
  • Data normalization
  • Google Ads tag setup
03 — Google Ads

Enabling

  • Enhanced Conversions for web
  • Enhanced Conversions for leads
  • Checking diagnostics
04 — Platforms

Any website

  • Horoshop, Prom, OpenCart
  • WordPress, WooCommerce, Shopify
  • Custom-built sites
What you get: Google Ads conversions with enhanced data, clean diagnostics, and more accurate attribution of purchases and leads.
Not included: changes to site forms and pages if needed to collect email or phone, ad management.
How I work

How the setup works

1
Access
Google Ads and Google Tag Manager.
→
2
Audit
I check current conversions and where the site has email or phone.
→
3
Setup
Data capture in GTM and enabling it in Google Ads.
→
4
Verification
Enhanced Conversions diagnostics and test conversions.
Pricing

From $50

From $50, depending on the number of conversions and how the site collects email and phone.

Full analytics setup is in the GTM and GA4 conversion setup service.

To send sales from a CRM — CRM and Google Ads integration.

103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say

FAQ

Frequently asked questions

What are Enhanced Conversions?
A Google Ads feature that sends hashed customer data — email, phone, name or address — with the conversion. Google matches it to its accounts and links the conversion to the click more accurately.
Is it safe for personal data?
Data is hashed with SHA-256 before it’s sent. User consent and the site’s privacy policy should be checked separately.
Which platforms can it be set up on?
Any: Horoshop, Prom, OpenCart, WordPress, WooCommerce, Shopify and custom-built sites — via Google Tag Manager.
How much does the setup cost?
From $50.
Do I need Enhanced Conversions if I already have offline conversions?
Yes, they complement each other: Enhanced Conversions refine online conversions, while offline conversions send results from the CRM.


Contact

Let's discuss
your project

Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.

🏆
As a Google Partner, I can help you get a Google Ads bonus of up to 55,000 UAH ($1.2K) for your first campaigns.
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