Google Performance Max and Shopping Campaign Setup
Setting up Performance Max and Shopping campaigns for online stores: Merchant Center and feed, purchase tracking, and a campaign structure built around priority products and margin.
Who it’s for
A store starting ads
You need Merchant Center, tracking and your first Performance Max or Shopping campaign set up properly from day one.
PMax runs, sales don’t
Campaigns are split by audience signals, all products sit in one group, and the algorithm learns from junk conversions.
Different products and margins
Products with different prices and margins need segmentation, otherwise the budget goes to the wrong place.
What the setup includes
Account and feed
- Merchant Center setup or review
- Feed and product status checks
- Product segmentation with custom labels
Purchases and value
- GTM and GA4 with e-commerce
- Purchase conversion with value
- No duplicates or junk goals
Performance Max and Shopping
- A structure built around priority products and margin
- Asset groups and audience signals
- A bid strategy that fits the budget
Health check
- Monitoring impressions and spend
- Fixing disapproved products
- Bid and strategy adjustments
How the setup works
from $250
From $250, depending on the state of Merchant Center, the feed and tracking, and the number of campaigns.
Timeline — up to 7 business days. Payment — 100% upfront.
If you choose ongoing management after the launch, the setup fee is credited toward the first month.
Common PMax mistakes — in the article Performance Max weak spots.
103 projects on Freelancehunt, average rating 5.0, zero disputes — what clients say
Frequently asked questions
How much does Performance Max setup cost?
Which is better: Performance Max or a standard Shopping campaign?
Do I need Merchant Center for Performance Max?
Why segment products?
Are audience signals remarketing?
How long does the launch take?
Marketer, analyst, ex-CMO focused on the Google ecosystem (Ads, Merchant Center, GA4, GTM). Google Partner. 150+ projects, 100+ positive reviews on Freelancehunt, 12+ countries.
- I work directly, with no account managers or subcontractors
- I measure results in sales, not in-platform conversions
- Maximum expertise in the Google ecosystem — instead of “PPC, social ads and SEO, all in one”
Let's discuss
your project
Leave a request — we'll assess your situation, discuss your goals and find the best solution for your business and budget.
Where to find me
Message me on Telegram or by email — I respond quickly. Telegram channel and YouTube are for those who want to see real cases before reaching out and understand my approach.